The world of media distribution is changing. A new industry is emerging and, as with most new industries, an old industry will need to adjust. In 1880 the light bulb was invented. The candle making industry thought this would destroy them. But there are still plenty of candle makers around; they have had to adjust their business, but they haven't disappeared. Adam Smith's metaphor of the invisible hand dictated that this change occur. The consumers and the industry need to accept the changes that occur with developing technologies. With respect to artistic content creation and distribution the consumers have embraced the new technologies that represent an "on-demand" mindset. Meanwhile the companies existing around the traditional approach to distribution have been fighting this change. What these companies don't seem to understand is that the consumers will continue to use the new technology regardless of the legality of it. The industry providing the content needs to accept this fact, and adjust to the new means of creation and distribution rather than continuing to fight it, alienating the very people they are trying to sell to.

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